Graphic Design

Graphic Design

My design philosophy is embarrassingly simple – whatever works best for the intention. The catch is there has to be an intention.  If you’re a non-profit organization like the BC Seniors games you want a logo that inspires trust and reflects the values of a community.  An inspirational group of people like Aha Gals needs to show that they’re about ideas and enlightenment.

I prefer color palettes that work online, with a backup for print. I like crisp, bold, big type and readable fonts. I think good design doesn’t encumber the message, the purpose which is all-important.